Why mobile app development is important

Why Mobile App Development is Important for Businesses?

Leave a Comment / Mobile App Development Company / By IWD Technologies

In today’s world, mobile app development plays a very significant role for online businesses. It provides customers with ease of access to business-related information and allows customers to keep in touch with their favorite brands.
With growing numbers of internet users via smartphones and tablets, the usage of mobile apps is also increasing.

As the stats say: –


As to the stats, mobile app downloads are increasing worldwide. In 2016 there were 140.68 billion downloads and in 2020 it grows to 218 billion downloads, which is a 55% jump between 2016 and 2020. Growth in mobile app downloads is increasing each year. These numbers show why mobile app development is important in today’s world.
In today’s digital world every business, whether it is a start-up or a well-reputed brand needs a mobile app.

Benefits of Mobile App Development for businesses

Page Contents

Benefits of Mobile App Development for Business

1. Builds Loyalty

Building brand loyalty among consumers and clients is very important in a long run. In this digital era, it is important to run brand loyalty programs like digital discount coupons for loyal customers.

Mobile apps notify brands about the interest of users over specific products and services, which helps brands to run a loyalty program and offers for the users.

2. Promotes Brand Recognition

Brand awareness is essential when you have to stay ahead of the competition. With mobile app development brands can easily provide quality services to their clients.

3. Increase Customer Engagement

With the help of mobile apps, brands can develop a direct marketing channel between them and their customers, which provides direct communication. Brands can push in-app notifications and offer to customers, increasing engagement and encouraging them to become loyal to your brand.

4. Great Marketing Tool

Mobile apps are a great marketing tool for businesses to promote brands effectively. With the help of the mobile app, a business can raise brand awareness, and improve market visibility. Mobile apps keep the user engaged and increase conversion rate. According to studies, more than 50% of customers regularly use the app and are more likely to purchase directly from the app itself.

5. Reach More Audiences

With an increase in mobile internet users, brands have an opportunity to reach more audiences through mobile apps. Mobile apps help businesses to create a better brand image in the minds of consumers.

6. Increase Accessibility

With the help of mobile apps brand products and services are easily accessible to consumers. It makes consumers’ life very easy as products and services are just one click away.

7. Stay Ahead of the Competition

A business can stand out from the crowd with a mobile app. A business without mobile apps leads to a significant loss of potential clients. Hire an app developer to develop a mobile app for your business.

8. Quick Client’s Feedback

Mobile apps allow clients to offer feedback about the business’s products and services. With the help of feedback, a business can improve its product and services which develops an engaging relationship with clients.

Latest Mobile App Design Trends That You Must Know In 2022

9. Social Media Integration

Integrating your social media channels into your app, so that consumers can easily share their valuable feedback about your products and services over various social media platforms. By sharing their positive feedback, they are ultimately promoting your business. It is an effective marketing tool for businesses.

Cost of Mobile App Development

The cost of creating a mobile app depends upon many factors like the complexity of the project, features of the app, Target platform iOS or Android or hybrid, Hour of development  & hourly rate. Usually, mobile app development costs around $8000 to $15000.

Conclusion – Importance of Mobile App Development for Businesses

Now you know the benefits of mobile app development for business. Mobile app helps to improve your business’s online presence and helps to stay ahead of your competition. You should always note feedback from your customers and improve your app. The cost of not having a mobile app is much more than the mobile app development cost.

We hope this post provides you with the valuable information which you need. Now you have understood the importance of mobile application development.

If you want to develop a mobile app for your business then you can hire android app developers India. This helps your business to reach more audiences and stand out from the competition.

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Hi, I’m Jena Shnolder, the founder of Uptraffic. Check out these and many other tips in our blog!

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